The Future of Retail is 2D.
Is Your Packaging Ready?
By 2027, retailers worldwide are expected to scan 2D barcodes at the checkout. The retail industry is officially moving away from the conventional linear EAN or UPC barcodes we have relied on since the 1970s.
Wait! Do you have a standard barcode number yet?
A 2D Barcode requires an existing 12 or 13-digit Global Trade Item Number (GTIN) to function. The GTIN is embedded directly within the 2D code.
Get your standard retail GTIN (barcode) here first.One Code, Endless Opportunities
Transitioning is easy. We can swiftly generate your 2D barcodes using the EAN or UPC number already assigned to your product.
These advanced barcodes use a digital link within a compact QR code format. This significantly cuts down on printing space while serving as a portal to multimedia content. Scanning a 2D barcode with a smartphone unlocks immediate access to a spectrum of information including allergens, nutritional facts, recycling protocols, and sustainability efforts.
Say goodbye to cluttered packaging and tiny fonts.
Watch our 2D Barcode Video Explainer
Try it yourself: Scan the code above with your smartphone camera.
What is the difference?
Why fix what isn't broken? Because 2D Barcodes do the job of a standard barcode, plus the job of a dedicated marketing team.
Traditional 1D Barcodes
Standard linear barcodes (EAN or UPC) do one thing perfectly: they encode your 12 or 13-digit GTIN. When scanned at the checkout register, they tell the computer the price of the item. That is where their job ends.
Modern 2D Barcodes
When a 2D Barcode is scanned at the Point of Sale, it mirrors the conventional barcode's functionality perfectly. But when accessed by a customer's smartphone, it becomes a gateway to detailed product information, bespoke brand webpages, and engaging consumer experiences.
Upgrade Your Packaging for Free
We are now offering a free trial of our 2D barcode generation platform. Just enter your product's existing 12 or 13-digit GTIN and get your first 2D barcode immediately.
Start Your FREE 3-Month TrialUnderstand 2D Barcodes for Retail
Explore our detailed articles on how 2D Barcodes are streamlining point-of-sale transactions, inventory management, and product recall logistics.